Finding more dirty laundry to clean…on Facebook

Ok, so unless you’ve been locked away in a dark, grimy, lint-filled laundry room with no hope of escape from the mountains of soiled laundry holding you captive, you’ve probably had some interaction with the internet, and most particularly, Facebook. The popularity of Facebook has been growing steadily and rapidly over the last few years, and for good reason. Where else can you connect with over 100,000,000 users (potential customers) with just a couple clicks of your mouse, a few advertising dollars, and a little creativity? Any commercial laundry professional with a internet connection can harness the power of this monster network and dramatically increase their potential customer base.

The ozone laundry company, ClearWater Tech, LLC., located in San Luis Obispo, Ca, is a good example of what you could do to reach out to your customers. Do you remember the old adage, “a picture is worth a thousand words”? We’ll this has never been more true than on social networks like Facebook, and this also happens to be one of the best ways to pique the interest of your potential customers and get them asking questions about your products. Actively posting photos allows your customers to get an “insider’s look” into all the action, and this up close and personal approach makes for stronger customer relationships. It allows them to feel like they are a part of your company’s family, not just another business transaction.

Another tactic that ClearWater Tech is using that is sure to help keep your fans appreciating you, is their ability to quickly respond to all questions, comments and suggestions, usually within 30 minutes of it popping up on their page. They also welcome their fans to post any of their own action shots they might have of them using ClearWater Tech’s ozone systems. In turn, CWT reciprocates the gesture by giving credit to that customer on their profile page, typically, by posting a link to their customer’s website, thus making both parties happy while partnering together to expand their network.

So, in summary, if you haven’t jumped on the social network bandwagon, I highly recommend you do yourself a favor and sign up for a free membership on Facebook. You will quickly see what all the buzz is about and how you can increase your business.

For more information on getting started on Facebook, check out their Getting Started guide.

For more information on ClearWater Tech, LLC’s ozone laundry products, check out their website’s ozone laundry page.

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Up-To-Date Lodging News Reports on the “Green Scene”

Nowadays, it’s hard  to go anywhere without hearing someone or some company talking about “being green”, and this is not at all uncommon in the lodging and hospitality industries. Most hotels are making strong efforts to clean up and green up their establishments in order to attract more customers, meet governmental standards and help their bottom line. This can prove very difficult for most since the laws and regulations seem to change on a monthly basis. How can anyone keep up on all the action?

Let me introduce you to Green Lodging News . This blog site is definitely one of the best resources for keeping up-to-date on environmental news, particularly in the lodging and hospitality industry. Everything from energy and waste management to running a cleaner and cheaper laundry-room is covered in their almost daily blog posts. Their to-the-point reports are definitely opening the eyes of industry professionals and proving that being “green” is not just a trend, but a way of living and sustainability.

For more information, please check out the Green Lodging News website or their News Blogspot.

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